Social | nathanvicarportfolio

Social Media Management

Leveraging social media to boost brand awareness and engage with audiences is a passion of mine. Throughout my career, I've implemented strategies and tactics to enhance digital products, content, social, and editorial initiatives.

SUCCESSES INCLUDE:

Developed and executed a comprehensive digital strategy for NEWSnet that drove a 51% increase in user engagement across Facebook, Twitter (X), LinkedIn and YouTube.
Launched and managed Bridge Media LLC's social media accounts for national and local news, travel, and automotive brands, significantly expanding reach and engagement.
Managed and scheduled Detroit Jewish News content for social media platforms (Facebook, Twitter (X), Instagram, LinkedIn), resulting in a 30% growth in social media followers.
Created, produced, shot, and edited a video series highlighting community leaders, which significantly boosted Detroit Jewish News' brand visibility and engagement within the Metro Detroit area.
Under my management, 99.5 WYCD's Facebook saw a 15% increase in followers, became the No. 1 page among all of Entercom's country stations and a top 10 page among all of their affiliates
- Produced engaging content with country artists like Jimmie Allen, LANCO, Tyler Rich and more
- Created editorial calendars to follow-up on social media and blog content posting timeline
Engaged with audiences during the 2018 99.5 WYCD Ten Man Jam, which reached over 40K.
- Developed show promotional campaign to engage with audiences and musical guests
- Increased event awareness with a ticket giveaway
- Artist Q&A
- Designed and launched a custom Snapchat geofilter, which was used over 1K times.
Increased FOX19 NOW’s social media following by 25% on Facebook and 45% on Twitter in 5 months in order to increase engagement and ad revenue
- Did so by increasing response rate, incorporating new tools and building audiences through emerging social platforms
  - Engaged with users on a broad scale and individually when needed
- Developed galleries, listicles and polls to increase relativity among online community
Broke the story of the shooting death of Harambe at the Cincinnati Zoo for FOX19 NOW on Facebook, which earned over 400K impressions with 1.2K shares and 360 comments
Promoted the FOX19 Final Quarter on Twitter, Facebook and Instagram. The official #FOX19FinalQuarter hashtag earns over 150K impressions and the Snapchat Geo-filter is used over 2K times every weekend during the fall.
Increased 104.3 WOMC's social media following by 50% on Facebook in less than 2 years
- Launched the inaugural 104.3 WOMC Turn Up The Miracles Radiothon social media presence,
  - The official #WOMCRadiothon hashtag was used over 50 times and earned over 12K impressions.
  - Increased event awareness by recording numerous Facebook videos that garnered over 6K views