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Professional Info​

Innovative Digital Content Director with a decade of experience leading digital strategies, optimizing content for maximum engagement, and managing comprehensive social media campaigns. Proven expertise in transforming digital platforms and driving user interaction across web and mobile channels.

Work experience
Digital Director
NEWSnet | Farmington Hills, MI

August 2022 - August 2024

  • Spearheaded the transformation of a startup web news operation into a 24/7 national news network, resulting in a 23% increase in website traffic within the first year.

  • Led a team of producers to optimize content generation and posting processes, achieving a 79% year-over-year increase in pageviews through advanced SEO practices.

  • Developed and executed a comprehensive digital strategy that drove a 51% increase in user engagement across Facebook, Twitter (X), and YouTube.

  • Launched and managed social media accounts for national and local news, travel, and automotive outlets, expanding brand reach and engagement.

  • Collaborated with third-party vendors to design and launch OTT and mobile apps for news and sports platforms, improving user access and engagement.

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Digital Content/Social Media Manager
Detroit Jewish News | Farmington Hills, MI

April 2020 - July 2022

  • Transformed the print publication into a digital first platform by curating, editing, and publishing pre-produced content on DJN’s website, contributing to a 66% increase in pageviews.

  • Managed and scheduled content for social media platforms (Facebook, Twitter (X), Instagram, LinkedIn), resulting in a 30% growth in social media followers.

  • Created, produced, shot, and edited a video series highlighting community leaders, which significantly boosted brand visibility and engagement within the Metro Detroit area.

  • Compiled and reviewed analytics to create new and creative campaigns to grow the community of followers and enhance engagement.

  • Analyzed content performance metrics, using data-driven insights to refine and enhance digital campaigns.

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Digital Content/Social Media Producer

Entercom Detroit | Southfield, MI

​August 2017 - October 2019​

  • Managed three separate radio stations’ website and social media channels, in addition to producing daily web content for all stations.

  • Find, edit and create engaging content to grow pageviews.

  • Identified viral trends and content on social media.

  • Managed social media planning for executing marketing strategies and community management on Facebook, Twitter (X) and Instagram.

 

Digital Content Producer

FOX19 NOW News, WXIX-TV | Cincinnati, OH 

​June 2014 - August 2017​

  • Write and curate digital elements for breaking news, feature and viral stories on FOX19 NOW.com and mobile applications – including related video, photo galleries and embedded tools to enhance user experience.

  • Used social media platforms to share content in the most effective way possible to drive engagement and page views.

  • Clip and edit newscasts and other videos for website and other digital elements.

  • Utilized Google analytics, Traffic Pulse and other real-time analytic tools to maximize digital traffic.

Example of NEWSnet and SNH App.jpg

An example of the NEWSnet mobile app that I helped develop and launch

Download NEWSnet App for Phone.png
US News on NEWSnet OTT App.jpg

An example of the US news section on the NEWSnet OTT app that I helped develop and launch for Apple TV and Roku devices

Résumé
Areas of Expertise

  • Social Media & Website Management

  • Advanced SEO Techniques and Content Optimization

  • Digital, Social Media, Traditional, Mobile, and Email Marketing

  • Leadership and Team Development

  • Digital Strategy Development and Execution

  • Digital Analytics and Social Media Optimization

  • Advanced SEO Techniques and Website Content Optimization

  • Content Creation, Copywriting, and Editing

Skills & Programs Used

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  • Digital Marketing & Social Media:

    • Social Media Management (Facebook, Twitter, Instagram, LinkedIn, YouTube)

    • Content Management Systems (WordPress, Frankly Media, BloxDigital)

    • SEO Tools (Google Search Console, Google Analytics)

    • Paid Advertising Platforms (Google Ads, Facebook Ads Manager)

    • Email Marketing Tools (Mailchimp, Upland Second Street)

  • Data & Analytics:

    • Google Analytics 4 (GA4), Universal Analytics (UA)

    • Social Media Analytics (native tools and third-party tools like Hootsuite, Sprout Social, Meltwater, Buffer, Later, Bitly),

    • Excel (pivot tables, advanced formulas)

  • Creative Tools:

    • Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign)

    • Canva

    • Video Editing Software (Adobe Premiere)

  • Project Management & Collaboration:

    • Slack

    • Microsoft Teams 

    • Google Workplace (Docs, Sheets, Slides),

    • Microsoft Office Suite (Word, Excel, PowerPoint)

Certifications
Education​
Social Media Strategy and Management
May 2018
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University of Kansas
2017-2018
Earned a certificate in Social Media Strategy and Management 
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University of Dayton
2010-2014
B.A.  in Communication, Journalism concentration, minor in Marketing with advertising and sales focus
 
Organizations:

  • Sigma Phi Epsilon Fraternity

  • Dayton 2 Daytona Commitee 

  • Alpha Phi Omega Service Fraternity 

  • Social Justice LLC

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Studied organizational and intercultural communication for a month in the United Kingdom

© 2024 by NATHAN VICAR. Proudly created with Wix.com

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